IMPROVING LONG-TERM OUTCOMES FOR PEOPLE LIVING WITH CHRONIC CONDITIONS
Albert Health is at the forefront of transforming healthcare by shifting the focus from traditional, reactive care to a more proactive, patient-centred model. Founded in 2018 in the UK by Recai Serdar Gemici, Albert Health is dedicated to empowering patients through innovative digital solutions that enable them to take an active role in managing their health. This approach is made possible through cutting-edge technologies such as AI-based health assistants, wearable devices, and mobile applications, which provide patients with real-time access to health data, personalised care recommendations, and continuous support.
With more than 250,000 patients reached so far, Albert Health is reshaping the way individuals engage with their healthcare. The company’s flagship AIpowered assistant, Albert, offers tailored advice, reminders, and real-time guidance, ensuring patients stay on track with their treatment plans. This personalised, 24/7 support enhances patient self-management and improves health outcomes, particularly for those with chronic conditions.
Albert Health is also deeply committed to advancing medical science through rigorous research and clinical trials. The company is currently involved in multiple trials, including one that demonstrates the efficacy of its AI-based coaching in improving HbA1c levels in type 2 diabetes patients. By combining technology, clinical expertise, and evidence-based practices, Albert Health is creating a more inclusive, efficient, and sustainable healthcare system that puts patients at the heart of their care.
What was it that made you want to pursue a career in healthcare?
My journey into healthcare started with a simple observation: people living with chronic conditions face more than just medical challenges—they deal with uncertainty, complexity, and a constant need to stay on top of their treatment.
That became even more real to me through my own family. My mother lives with diabetes and hypertension, and my father has atrial fibrillation. Seeing how much effort it takes to manage these conditions every day made me realise how much support is missing outside of clinical settings.
Earlier in my career, I developed a strong interest in health economics while working in the pharmaceutical industry. Later, during my time in technology and strategy roles, I began to see the potential of digital tools to fill those everyday gaps in care.
Together with my co-founders, we saw an opportunity to build something more meaningful—something that could offer patients continuous, personalised support and improve how chronic care is experienced.
We believed healthcare needed new thinking—and we were ready to build something that could truly make a difference.
Describe your career journey to date.
I studied Industrial Engineering and started my career at Microsoft. Later, I worked in the pharmaceutical industry and then joined Siemens, where I led strategy and business development projects. That’s also where I met my co-founders.
We were part of an innovation group exploring how to drive change inside large organisations. Over time, we found ourselves drawn to healthcare. It was clear that digital solutions could play a much bigger role in supporting patients and improving care. That shared interest is what led us to create Albert Health.
Since 2018, we’ve been focused on one mission: helping people manage chronic conditions and improve their quality of life—through Albert, our evidence-based, personalised digital health platform that leverages AI.
Why is your offering so important to
the healthcare sector?
Chronic diseases are a long-term challenge—both for individuals and for healthcare systems. Managing them well requires more than just prescriptions. It takes consistency, understanding, and support throughout the patient’s daily life.
At Albert Health, we’ve built a digital assistant that helps people stay connected to their treatment in a simple, human way. From tracking medication and symptoms to receiving timely health education, lifestyle guidance, and check-ins, Albert is designed to be with the patient every step of the way—not just during clinical visits.
But the impact goes beyond the individual. By improving adherence, increasing health literacy, and enabling early intervention, we help reduce complications, give healthcare professionals a clearer picture of their patients’ real needs, and lower costs.
In short, Albert brings continuity, personalisation, and clinical value to the heart of chronic disease care—and that’s exactly what the system needs.
What is your vision and major areas of focus?
We believe healthcare needs a shift—from a system where patients are expected to simply comply, to one where they are active participants in their care. Our vision is to help build that shift.
We focus on improving long-term outcomes for people living with chronic conditions—especially in areas like metabolic health, where the burden is high and support systems are often limited. At the same time, we pay close attention to behavioural factors, because sustainable change in chronic care often depends on small, consistent actions over time. That’s why we design experiences that guide, support, and engage patients in their daily lives—always grounded in clinical evidence.
We work with doctors, medical associations, pharmaceutical companies, hospital groups, and insurers to bring this vision to life—step by step, condition by condition. For us, transformation isn’t just about using new technologies. It’s about rethinking how care is delivered, and making sure patients are no longer on the outside of the system—but at the centre of it.
How important is the Middle East region for your solutions?
The Middle East is one of the regions most heavily impacted by chronic and metabolic diseases. Nearly 70 per cent of deaths in the region are caused by non-communicable conditions, and $33 billion is spent every year on diabetes alone. These numbers reflect a growing need for long-term, scalable approaches to chronic care.
That’s exactly where we focus as Albert Health. Our multilingual, clinically validated platform is designed to support patients in their daily treatment journeys— while helping health systems improve adherence, reduce complications, and deliver more sustainable outcomes.
As a Turkish team, we also share strong cultural and regional ties that make collaboration more intuitive. It helps us better understand local expectations and co-develop solutions that truly fit the context.
Do you feel it is a good time to invest in Saudi Arabia now?
Absolutely. Saudi Arabia is undergoing a major transformation in healthcare under Vision 2030, with clear priorities around digitalisation, private sector engagement, and better health outcomes. These changes are not just policy-level—they’re creating real momentum across the system.
For Albert Health, this represents a meaningful opportunity. Our focus on chronic disease management, treatment adherence, and patient engagement directly supports the Kingdom’s goals of building a more efficient, technologyenabled care ecosystem.
We’re particularly encouraged by the push for scalable, value-based care models—an area where our digital health platform is already designed to deliver measurable clinical and economic outcomes
Saudi Arabia is not just investing in technology it’s rethinking how care is delivered. And that makes it the right time, and the right place, for what Albert Health brings. We’ve already had a very strong start in the country through our collaboration with Tawuniya, the largest insurance company in the Kingdom.
What opportunities do you see in the UAE?
The UAE is making significant strides in building a more connected, patientcentred healthcare system—with speed, ambition, and a clear openness to new models of care. This creates space for digital health solutions that are not only innovative, but also clinically grounded and ready for implementation.
The UAE especially important for us because of the strong alignment between national healthcare goals and what Albert Health delivers: better chronic disease management, improved adherence, and more meaningful patient engagement—all supported by real clinical evidence.
We see an opportunity to move beyond being a vendor. Our aim is to collaborate with healthcare providers, insurers, and public institutions to co-develop long-term, integrated programmes that serve people where they are—at home, in clinics, and across the wider care system.
With its forward-looking approach, the UAE offers a unique environment where digital health can move from promise to practice—and that’s exactly where Albert Health can contribute.
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